Digital B2B companies
The rise of B2B e-commerce companies has redefined the relationship between businesses and suppliers. A product of the digital revolution, these businesses sell products directly to other companies using online platforms as well as share data and updates about products and services. There are many types of B2B ecommerce companies, but three of the most common include web development, supply and procurement exchanges, and infomediaries.
Web development
Every business needs a website, but few business owners have the time or skillset to build an optimized site from scratch. Web development companies (and, more generally, digital marketers) are B2B services that handle the creation and maintenance of company websites plus other digital advertising services like content creation and search engine optimization. These services are indispensable in the ever-expanding digital environment that dominates the modern business landscape. Despite the fact that web development companies didn't exist until a few decades ago, they've become essential partners for any business that wants to really get off the ground.
Supply and procurement exchanges
Otherwise known as e-procurement sites, these sites serve a range of industries and often focus on a niche market. A company purchasing agent can shop for supplies from vendors, request proposals and even make bids for purchases at specific prices. These B2B websites enable the exchange of product supplies and procurement.
Specialized or vertical industry portals provide a subweb of information for a specific industry or vertical, such as healthcare, construction, education or other specific markets. These sites provide product listings, discussion groups and other features. Vertical portal sites have a broader purpose than procurement sites, though they may also support purchasing.
Brokering sites fulfill companies' supply and procurement needs in another way. These sites act as an intermediary between service providers and a potential business customer. For example, a construction company may need to lease equipment. A broker site can help the construction company find an equipment manufacturer that is willing to lease out the needed equipment. Brokering sites and services include Neostratus' B2B Cloud Brokerage Platform and Axway B2Bi.
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